Mippin Announces New CEO and Optimizes Service for 3G iPhone
London, UK (PRWEB) July 9, 2008 -- Mippin, a free mobile media service that makes discovering, consuming, and sharing content on mobile phones easy, today announced that Judy Gibbons has joined the team as CEO. Judy has 25 years of technology experience at Microsoft, Apple Computer and Hewlett Packard and has twice been ranked as one of the top 20 most influential European business women by the Wall Street Journal Europe. Judy joins the two original Mippin founders - Scott Beaumont and Robin Jewsbury - and retains her role as a venture partner at the leading technology investment firm Accel Partners. Her previous positions include Corporate Vice President of MSN Global Sales & Marketing at Microsoft Corp, and board member of leading European mobile operator O2, prior to its acquisition by Telefonica.
Additionally, in advance of the new 3G phone launch Mippin has further enhanced its service for iPhone. The refined version benefits from even faster performance and a number of user interface improvements that make finding, discovering and sharing interesting content more intuitive and effective.
Mippin goes beyond the iPhone as well. Now, hundreds of thousands of users are relying on Mippin to stay informed and entertained on the go. Mippin seamlessly brings together the broadest range of streamlined content for any mobile phone with a web browser. The website automatically remembers a user's preferences and displays their favorite sites directly on the homepage where they can also see what is popular across the Mippin community. Whether you want to follow tech news, fashion updates or sports scores from big publishers or tiny blogs, Mippin combines all of this in a way that is faster, simpler and more enjoyable than any other mobile content option. Just type www.mippin.com into any browser on any phone to try out Mippin for yourself.
You can also take the Mippin 'Pepsi' challenge on the company's blog which compares going directly to site URLs with reading the same content from Mippin by visiting http://blog.mippin.com.
Momentum
Judy joins Mippin (formerly Refresh Mobile) at a time of rapid growth. Since the launch of the service in October 2007 Mippin has:
? built a worldwide audience that consumes over 10 million page views a month across 146 countries using 1,300 different devices
? accumulated more than 12 million stories from 20,000+ web sites.... all perfectly formatted for any browser on any phone
? enabled content owners - from branded media companies to specialist bloggers - to set up hundreds of new titles using Mippin Maker to brand their services, reach new users on mobile and monetize their content, for free
? served over 20 million ads from partners including AdMob and Screentonic (Microsoft)
? achieved an average clickthrough in excess of 3 percent with content contextual ads averaging 15 percent
Mippin is at the forefront of a growing number of users accessing the Internet from their mobile devices. According to M:Metrics, in April 2008, 30.2% of US cellphone users browsed the Internet, used an application, or downloaded content from their phones with the UK close behind at 28.4%.
For publishers
In just a few steps, any web publisher can create an enhanced, branded, mobile version of the website's content using Mippin Maker. This increases syndication from RSS feeds without the extensive cost of developing separate mobile sites - yet gaining a site which is made for mobile. Publishers can then elect to insert advertising automatically into their feeds to create a new revenue stream. Publishers that have made use of the Mippin Maker most recently include Incisive Media (including Gizmodo, VNUNet), blog aggregator Shiny Media (including TechDigest, Shiny Shiny), established print brands such as OK! and T3, and hundreds of independent bloggers such as Mobhappy and FasterFuture. Publishers can find our more at www.mippinmaker.com.
About Mippin
London-based Mippin is a free media service that uses Web 2.0 tools to make discovering, consuming and sharing interactive content on mobile phones painless. Quicker than going to traditional URLs and easier to use than mobile widgets, Mippin is laser-focused on delivering a compelling user experience on any mobile phone via the mobile browser, for free. Mippin also directly benefits online publishers and advertisers. It allows them to effortlessly distribute web content and targeted branding messages to mobile audiences. Mippin has received $9 million in funding from Accel Partners following an initial seed round from Alpheus Solutions. For more information visit www.mippin.com
For more information, contact:
Mara Ritti, Sparkpr (US)
+1-415-321-1888
mara @ sparkpr.com
Paula Santos, Sparkpr (UK)
+44 207 033 7759
paula @ sparkpr.com
###
Phone Resources:
Cellular Phone Rental - A New Way To Use A Cell Phone
In today?s day and age, most of us are never without our cell phones. Tucked in our pockets, slipped into our purses, and never out of reach, the cell phone has delivered us to a higher, more efficient level of communication. But as we all know, cell phones and cell phone service come at a price. And for some, that price makes cell phone ownership cost-prohibitive. Luckily, the ability for cellular phone rental gives everyone the ability to use a cell phone regardless of their budget.
Free PC to Phone Calls: The Computer is Now The Free Call Making Phone
The technology that is perhaps making headlines in the mediums being used by human beings is VoIP in the present era and the improvements that are being provided with this technology are wonderful enough to entice users all over the world to shift their tools of making phone calls using the VoIP technology.
PDA Cell Phones - the New Generation of Wireless Phones
It's time you know what the latest technological gadget is. In fact, this new toy is buzzing everywhere nowadays.
Telephone Options: Cell Phones, VoIP, And Standard Phone Lines
Ah, the almighty telephone?if only Alexander Graham Bell were here to see what has become of his wonderful invention! If it wasn?t amazing enough to be able to communicate by phone in the first place, now we?re doing so wirelessly from practically everywhere.
VoIP Broadband Phone Services Explained
VOIP stands for Voice Over Internet Protocol and it is the technology which makes it possible to make telephone calls over your broadband internet connection instead of through the traditional telephone network. There are a variety of telecommunications companies now providing VOIP phone services which allow you to make cheap or sometimes free telephone calls through your internet connection.
Oxygen Phone Manager Series: Bringing Access to a Cell Phone by Means of PC
It has become much easier and cheaper to register for Oxygen Phone Manager Series since the introduction of Software as a Service offer (5.95 Euro a month).
Cellular Phone and PDA Keypads Are Obsolete Due To New Cursor Control Device
Origo Corporation of Summit, NJ is announcing the development of a Dual-Axis-Cursor Control "DACC" device for mobile handheld Cell Phones and PDAs. Dual Roller miniature mouse is more accurate than all other applications currently on the market, including finger or stylus noperable touch screens and optical IR sensors. Future super sharp high resolution mobile displays need a supersharp cursor control. This new control can be operated with one hand with the same accuracy as a conventional mouse. What you can see, you can pick.
Cell Phone Terminology - The ABCs of Cellular Phones
If you are planning to take a trip overseas and want to know if your present cell phone will work, you will need to know the meaning of a variety of cell phone terms Most of these definitions deal with cell phone networks and the types of phones that can be used with them
Cellular Phones – Things to Consider When Buying a Phone
Staying connected with a cell phone has become a way of life for most people. As a result, there are many types of cell phones on the market.
Get a "Virtual Phone Number" - Eliminate Long Distance Charges with VoIP Phone Service
There's a revolution brewing in the telephone industry. But it's not the recent demise of AT&T or the failure of Worldcom.
Free PC to Phone Calls: Shrink The World With VoIP
Does the thought of phone bills gives you creeps? Do you still dread the post which may bring your phone bill? Then you surely need the VoIP telephony remedy as it is known to have given relief to numerous others like you smitten with communication expenses.
Voip Broadband Phones - What Should You Know?
The expanded form of VOIP is Voice Over Internet Protocol. The most significant factor that affects the functioning of the VOIP phones is the Broadband Internet Connection, which is a high-speed internet connection and will be used for making and receiving phone calls. As there is a use of broadband internet connection in VOIP phones, they are also known as, "Broadband phones."
The Fruits of Telecommunication and Smart Phone Labour: Blackberry vs IPhone
For those of us who can?t leave the office behind, the new range of smart phones for business are making it increasingly easy to be a workaholic For telecommunications the two models are fairly evenly matched, you can make and receive calls but with these multimedia devices you?ll want to be doing a lot more than that
Making PC to Phone VoIP Calls over Dial-Up Internet Connections
There's a lot of hype these days surrounding Internet-based voice communications (VoIP) replacing traditional telephone service. Most of this revolves around companies such as Vonage who coin themselves as the 'Broadband Phone Company'.
Call PC to Phone: The Magic of Making PC Calls
PC to Phone calls are now a feature which is increasingly becoming known to the common man and also to profit mustering (in terms of breaking fantastic records) organisations. This system has its reasons for being able to become so famous among human beings with some of the reasons being the high quality sound and also clarity which the user gets while making a call from PC to a phone to a friend living in a foreign country.